"The platform was really intuitive. We could browse available screens, compare placements and launch campaigns in minutes. It felt like having a media agency in our pocket."
Phil Lemalu
Marketing Manager, Whakapapa, Mt Ruapehu
Making first tracks – Winter Season Pass Campaign with DOOH via Youdooh
Perched on the slopes of Mt Ruapehu on New Zealand’s North Island, Whakapapa is a renowned year‑round haven for winter mountain thrills and summer adventure seekers. After securing a new 10‑year concession to operate the Ski Area, the company was ready to launch fresh season passes for the winter season with offers that would define the Maunga’s next chapter.
Building a digital‑out‑of‑home campaign with ease
With the first snowfall of winter, the team needed to build awareness fast. Traditionally, this meant lengthy discussions with multiple media owners, negotiating rates and waiting on slow approval cycles. Instead, they turned to Youdooh.
From idea to live within minutes
Within one centralised platform, the team planned, booked and launched placements across seven media owners within minutes. They chose a mixture of hyperlocal dairy screens, petrol station displays and high impact billboards in key city hubs and refreshed their creative assets weekly with just a few clicks.
“We needed a solution that was fast, flexible and could keep pace with the season’s momentum”
One platform, endless reach
Over four weeks, Whakapapa’s campaign spanned a multitude of screens across seven media owners. By accessing everything in one place they maximised visibility, saved valuable time and eliminated the usual fuss.
A blueprint for seasonal success
Whakapapa’s partnership with Youdooh proves how marketers can cut through complexity, stay agile with creative updates and capture audiences at the exact moment they’re ready to engage. It’s not just a new way of accessing DOOH, it’s the smarter, faster way to drive impact and capture attention.
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